What You Need to Know
When Selling a Home

Pre-listing to Close Process...

Overview

There are four factors that determine how fast a home sells and its ability to attract top-dollar buyers:

  • Pricing
  • Condition of Property
  • Exposure to Buyers
  • Smooth Transaction

"Sellers and agents don't determine the market value of a home, market dynamics - supply and demand - DO!"

 

However, there are certain factors a seller, with the assistance of a professional realtor, can control to attract top dollar buyers and close fast. These include:

  • The condition of a property, both inside and outside,
  • Availability of property for showings,
  • Effective marketing strategies, and
  • A smooth transaction.

Here is an overview of the selling process.

Pre-Listing

Pre-Listing Activities

Assess the interior and exterior condition of the house prior to putting

home

in the market.

Ensure all maintenance and repairs to AC units, roofing and household appliances are done prior to advertising.

Seller and agent implement the following:

  • Go through a 31-point checklist to identify the specifications and condition of the home.
  • Spotlight special features, staging, and ensuring all maintenance required have been addressed prior to listing and marketing.
  • Develop a custom plan to maximize availability and marketability of the home.
  • Agent make a listing presentation appointment with Seller
  • The agent performs research and collects information on property - tax, school, amenities, utilities, HOA, etc.
Price

Price Right for a Quick Close

OVERALL, A home that is "PRICED TO THE CURRENT MARKET" and in advance of market trends increases the number of showings, attracts ready buyers and stays a shorter time in the market.  I work with the Seller to determine a list price that reflects fair market value.

My pricing strategy combines local neighborhood and community knowledge with data analyses that include but are not limited to assessing market dynamics (demand and supply), market conditions (economic landscape), trends (historical price movements), market drivers and comparable market analysis of similar properties.

Issues presented and discussed at this stage include:

  1. Professional judgment on asking price based on market analysis, local market knowledge and Comparative Market Analysis of similar listings, sold and pending properties.
  2. A pricing strategy to guide price adjustments, if necessary, throughout the time the property is listed.
  3. Goals and expectations.
  4. An overview of the escrow and loan process.
  5. Acceptable financing options and terms, considerations for home warranties, components of net seller proceeds computations and discuss general costs associated with seller under various financing option.
  6. Best ways and times to communicate updates and progress.

 

Marketing

Executing an Effective Marketing Plan

A critical component of an Agent's job is to market your property to ensure it gets the highest amount of exposure that will generate the highest value for a fast sale.

I market for sellers as effectively and efficiently as possible to increase traffic through the door. My custom 12-point marketing plan includes MLS listing, featured properties on agent websites, open house, tours, fliers, socio-media, APS, a network of top producing agents, and traditional marketing strategies among others.

CAL/TEXT/EMAIL TO LEARN MORE...

Escrow

Time is of the Essence!!

I ensure the seller gets all offers made as they are received and advice on negotiation strategies for counter-offers. Activities include:

  • Receive, review and forward all offers.
  • Compare offers on net seller proceeds sheet.
  • Explain offers, including merits and weaknesses, to the seller.
  • Verify pre-qualification or pre-approval with the lender.
  • Negotiate offers on Seller's behalf, facilitate counter-offer and deliver to buyer's agent accepted offer to Purchase Contract.
  • Record and promptly deposit the buyer's earnest money.
  • Adjust information on MLS and on all marketing material.
  • Send Seller's disclosure to the buyer.
  • Manage timeline and facilitate the inspection, BNSR, and appraisal process. Advise and help seller navigate lender inspection requirements.
  • Be a "Source of the Source" on referrals and resources.
  • Communicate frequently with the buyer's agent to obtain updates.
  • Request and forward to seller loan status updates, including progress on underwriting and lender approval of buyer's financing.

My negotiation skills ensure my clients' interests are promoted and protected throughout the whole process.

It is important that the timeline is maintained and contingencies addressed accordingly.

COMMUNICATION IS KEY ...

Close

Smooth Transaction & Quick Close

  • Ensure all contingencies are met.
  • Communicate with Title, client

    and lender often to keep the timeline.

  • Track final loan approval process.
  • Coordinate the buyer's final walk-through, signing with title and handing over keys and important information related to the property to the buyer.

I ensure that my clients are:

  1. Informed often,
  2. Educated about the process, AND
  3. Always ahead of the curve

    ..

....throughout the selling process.

REQUEST A GUIDE ON SELLING A HOME, OR A NO-OBLIGATION PROFESSIONAL HOME VALUATION!!

(602) 739-3489

LORA MWANIKI-LYMAN

AT KELLER WILLIAMS REALTY PHOENIX

ValuKrest Team

It would be an honor to work with you towards your real estate goals. Please do not hesitate to call us for all your real estate questions.


GET IN TOUCH

OFFICE (602)739-3489  |  DIRECT (520)780-9070

 Keller Williams Realty Phoenix - 3920 S Rural Rd Suite 110, Tempe, AZ 85282

FIND A HOME



CONTACT LORA

  • This field is for validation purposes and should be left unchanged.